Sawaram Suthar / 13 Mins Read
Updated: February 24, 2023
Have you ever tried your hands on blogging? Do you want to start making money from blogs? If your answers to these questions is yes, check out this blog where we have mentioned five major reasons to start blogging today!
Imagine if you could vacation on an exotic island and still make money. Imagine if you could spend time with your children and still make money. Imagine if you could be sleeping and still be making money.
Sounds impossible? It actually isn’t. This is possible by starting simple but effective blogs.
Take another one. Imagine you had a great sales team, which could work as your marketing team, and your PR team – all of this round the clock. 24 x 7. Irrespective of whether you are paying attention or not. Sounds impossible? It actually isn’t.
By now, you might be completely puzzled as to how any of these are even distant possibilities. As a matter of fact, they are. The one-word answer is – blogging. Business blogging or blogging for business can be your gateway to passive income, your personalized marketing channel, your very own sales funnel and your own PR tool, all at the same time.
Blogging is one of the most loosely used terms, with a huge number of ‘experts’ telling you how to do it. It still remains to be one of the most overheard but underused tools for businesses.
Before starting a money-making blog, we need to know why we need a bog. So here are five reasons why you need to start blogging.
Be it social media or a search engine. People are looking for trustworthy businesses providing solutions to their problems. By blogging extensively about the solutions you are providing to the specific problems of your consumers, you are building your brand.
When readers find finely crafted and well research blog posts, they are shared on social media, and that is how you earn the brownie points of word of mouth.
Recommended Read: Micro-Influencers Powerful Resources To Boost Your Brand
Not only this, blogging helps you establish your expertise in your field. Once people start seeing the solutions to your problems, even if they do not buy your product/service, they will remember you as a genuine problem solver, an expert.
Once your brand has been built, that is, the consumer relates your name to a certain set of positive qualities, and your blogs are ready to serve as the fundamentals to generating new business.
You can extensively blog about your products and how they solve real-world problems. Using the required keywords and good enough promotion, your content will reach out to people looking for solutions.
That is it. The solution meets a problem, and you generate new business.
You may argue not all your blog readers tend to get converted into business prospects. Accepted, but can you guarantee none of them will ever convert to future business? The future is uncertain.
A trustworthy blog post helps you be remembered as a coveted expert in the field to whose opinion people can turn in in case of facing a problem. So, all the traffic your blogs generate might not bring leads.
That said, it gets you the correct number of people reading your blog and listening to your story. And that, ultimately, increases your chances of being able to generate business in the future.
You might choose PPC or paid Social Media ads, or influencers. Any popular marketing medium you pick up is a channel owned by someone else.
Someone, whom you pay to put your message through, the best part about blogging, is along with the creation of content and carrying your marketing message, it helps you build your own marketing channel on which you have absolute control.
Recommended Read: Google Analytics Reports All Marketers Need to Know
Once you become a seasoned blogger, you will start tracking the performance of your blogs and also work on greater research for topics to write about. This will help you understand which blogs are helping your consumers and what your consumers are exactly looking for.
Ultimately, all of this will generate data for you to understand your readers' persona, who might turn into your consumers.
Business blogging can widely translate into two meanings:
In any of the cases, you will be able to enjoy the above-stated benefits and many others. The best scenario can be when you start with part a and ultimately reach part b.
So, this was simply restating the underlying benefits of blogging. The real challenge is how to start a blog worth reading. Most of the places on the internet will suggest you – just start writing, quality content finds its readers, and with time your blog will grow, blah blah blah. This is not just misleading; it’s malicious and forms nothing but a useless dent in your resources (time and money).
Recommended Read: Four Things I Learned in Four Years of Blogging
There are as many blogs on the internet as you can think of. WordPress adds 50,000 websites daily; Tumblr has more than 375 million blogging accounts on its network. Now, if you think simply writing would get you noticed amongst this humongous crowd of blogs, you are simply being naïve!
There are so many blogging platforms available that you may spend hours and hours just researching each one of them and yet end up being confused. Here is everything you require to save yourself from the trouble:
WordPress runs in two dimensions – wordpress.org and wordpress.com. Wordpress.org offers a free blogging platform. That said, don’t get lured by it. If you sign up for this:
It is ideal only if you want to practice some writing, but even for that, you have better options available.
On the other hand, you have Wordpress.com, the real deal! Wordpress.com definitely powers a majority of blogs across the internet. Why you should be using it:
Medium is one of the largest blogging platforms. It is a collective of writers and content creators who work on the same UI/UX and can produce their content for a worldwide audience.
Here is how it works:
They are not the same, but they are very similar. Both of them have an archaic age-old look and feel. They will be of use only if:
There are other options available as well:
Ghost: It is a blogging setup software with built-in tech for SEO and Social Media. In short, it is a simpler version of an already simple Wordpress.com.
Squarespace is a website-building tool that helps you launch blogs, business websites, and even eCommerce sites. It has a subscription-based model and also offers a handful of great plugins. That said, it can get expensive if you keep on adding functionalities to your monthly subscription.
Wix: If you do not want a ton of features and are looking for a simple, decent-looking blog, you can go ahead with Wix. Wix is a rather simplified version of Squarespace. It offers more than 500 designs to choose from but has limited features available since it is focused on building websites and not specifically blogs.
Hence, the conclusion is – to use a Wordpress.com account for your blogging. You may opt for any of the other paid blogging services providers, but Wordpress.com definitely stands out to be the most preferred one because:
In the beginning, you can do this with a free hosting service provided by many blogging websites. That said, once you grow your blog, you will require additional space for photos, content, themes, plugins and, most important, images on your blog. For this, it is highly advised that you have you use a hosting platform that can host your blog for you.
Pretty much like website and blog-building platforms, there are many hosting platforms available as well. Before you go on hunting for the best web hosting services, answer the following questions:
Answering these questions will help you know the exact requirements you have. Once you know your exact requirements, you can choose your ideal web hosting service.
For the initial phase, especially if this is your first website, it is highly recommended that you go for a shared hosting plan. A shared hosting plan will do just the thing you need for now: give you the storage space from a professional service, and that too at minimal costs. Once you know that you want to scale your website, you can always have a dedicated hosting service for yourself.
There are many hosting services to choose from - BlueHost, GoDaddy, and much more. You should look for the following particulars before choosing a hosting service provider:
You can easily find a plan under $10 if you do not choose a complex plan with customs requirements such as the ones for e-commerce websites or the ones used for running websites on the same server.
This is the point where you start building your brand. A domain name is how your blog will be remembered. Your domain name has to check in multiple checkboxes in order to be good enough to turn into a brand:
For instance, nobroker.com, an Indian real estate portal, has very well used its unique offering into a domain name and ultimately is building a brand over it. The website ensures that the users can look at real estate properties without going through the hassle of a broker, which is exactly the promise provided by the domain name.
Technically, this step should come after you have chosen your topic of blogging. This is because; your theme has to be at par with your content.
The dilemma you might face (again!) is paid vs. free themes. While using WordPress, you will definitely find many tempting themes. That said, similar to using Wordpress.com over Wordpress.org; you need to understand the gimmicks of free themes and choose the paid ones, looking at your needs.
You might face one of the following problems after choosing a free theme:
Hence, usually, it is recommended to use one of the paid themes. While buying a theme, ensure that you see the following basics:
It might be a tiresome experience to browse through themes while starting your blog. You can simply have a look at these compilations and choose a theme that suits your purpose - 22 Best Free WordPress Business Themes, 61 Best Business WordPress Themes 2017 and 29 Best Corporate WordPress Themes for Your Business (2017).
Finally, once you have set up these things, you need to look into the most important aspect of your blog – the Content. You may tick all the boxes the above-given points talk about, but if your content is not promising enough or solves real-world problems, it will all go in vain. At the same time, if you have great content in place but don’t look into the above-given matters, your content will not be able to perform at its optimal levels. Hence, it is of paramount importance to ensure that your content is reliable, relevant and connecting enough for your readers and about-to-be consumers.
Here’s how to do it:
Before even starting, you need to be crystal clear about the exact purpose of your blog. Your blog might be able to do multiple things at a time, but which one is the most important for you? Once you have known, you will have a direction for your content.
You have to know who you are talking to. This will help you decide the tone of your content and, ultimately, the kind of content your users want. Hubspot has very well worked on the Buyer Persona philosophy that helps you understand your prospective buyers and what they might be looking for. Once you have understood this, all you need to do is, provide solutions to your Buyer Persona’s problems.
There are various types of content posts. The most famous ones (the ones who go ‘viral’) usually are – how-to posts, curated content posts, list posts, newsjacking posts and Slideshare presentation posts. Since you have understood, who your ideal readers might be, you will know what kind of content will work for them.
Now that you know what your users are looking for try looking into who all are providing solutions to these problems. What kind of content and following is controlled by your competition? No one is asking you to replicate it simply, but this will decrease the learning curve and make you more efficient.
Recommended Read: Tips for Finding Profitable Keywords for Your Business
Also, look into the kind of language used by your Buyer Persona. Try understanding their slang and, most importantly, their keywords. Keywords will prove to be the broad themes as well as specific points of your blogs and will help your content be more discoverable and relevant.
You have to understand what kind of content is working. And to understand that, you will have to understand the exact meaning of ‘working.’ Quality is always better than quantity; hence, you will have to know which blog posts are giving you conversions against the mere number of posts you publish.
Always look for conversions instead of looking for traffic. Conversions will give you direct business, whereas traffic will simply hype the value of your blog.
A content calendar is a document where you strategize the frequency and date of producing the posts. This will help you stay in line with your initial motive and also help you stay disciplined with the routine of posting. You will have to determine, based on your researched Buyer Persona, what frequency of content will work for your prospective customers.
Initially, you might not look into this. But with time, you will have to outgrow your personal contact list and ensure that your content reaches your relevant audience because they will be bringing your business. You may use Social Media, Influencers, Email Marketing, Paid Ads and many other mediums to promote your content.
If you feel skeptical about the overall idea of promoting content, just remember, there are tons of blogs with decent content; the ones that really are able to bring business are the ones that are able to reach out to the correct audience.
Blogging is not a secondary strategy but a powerful tool that can assist the entire business. Like all good things, it takes its own time to bring results. That said, every blog piece, whether working according to your performance metric or not, will give you data about your prospective consumers; data, which will help you, understand your customers and your business better.
Happy Blogging!
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Sawaram Suthar (Sam) is a Founding Director at Middleware. He has extensive experience in marketing, team building and operations. He is often seen working on various GTM practices and implementing the best ones to generate more demand. He has also founded a digital marketing blog - TheNextScoop.
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