Why Are Micro-Influencers Powerful Resources To Boost Your Brand

More and more marketers are getting attracted to marketing, especially influencer marketing. In fact, the study reveals that around 84% of marketers plan to launch at least one influencer marketing campaign within 12 months. This is because of the massive return on investment from the influencer marketing campaign. The study on the return on investment from the influencer marketing campaign shows that an effective influencer marketing campaign can provide $6.5 or more for every $1 spent on the campaign.

This is a massive return on investment. However, the question is who to choose for your influencer marketing campaign. A micro-influencer can be defined as an influencer having a sizable number of followers but not as large as famous celebrities. A micro-influencer is a good choice for promoting your brand.

Why are micro-influencers powerful assets for boosting your brand?

There are influencers with millions of followers, so why micro-influencers? This might be a question in your mind. After reading this article, you will know the benefits of choosing micro-influencers for promoting your brand.

1. Increase engagement

Most importantly, most brands forget that their customers and potential customers are also human beings. They want attention and care. This is what micro-influencer marketing is all about. The micro-influencers have a strong bond with their followers because they care about the opinions of their followers, and they also have enough time to respond to their followers because of a lesser no. of followers in comparison to celebrities or popular influencers with millions of followers.

The posts published by micro-influencers have more engagement than those published by celebrities or top influencers. According to the survey, YouTube influencers were more engaged in their posts than mainstream celebrities. And more engagement means more emotional attachment to the brand.

2. Attract high-quality leads

All you need to do is to make micro-influencers love your product, and then you will see hundreds of qualified leads from their campaign. These leads could surpass the leads generated from hundreds of pay-per-click advertisement campaigns. A recent study done on the customer acquisition potential of influencer marketing showed that influencer marketing campaigns bought more customers than email marketing, paid search, and organic search.

Furthermore, the quality of the customers gained through influencer marketing campaigns is better than those gained through other marketing strategies. The micro-influencers are able to gain high-quality leads because they are specialized in their niches.

3. Increases the trust

It’s tough to gain trust, and once the brand can win the trust of its customers, they become loyal to the brand. The study shows that millennials are more brand loyal than others and are also the largest generation in the United States. Micro-influencers can help you win the customers' trust, and loyal customers are more likely to further increase your sales, as they will also recommend your products to others.

Here is how micro-influencers help cultivate trust among your customers. Your potential customers and existing customers following the micro-influencer trust that specific micro-influencer because of their knowledge and expertise. If the micro-influencer loves your product and endorses it, their followers, because they trust in the micro-influencer, also start loving the product, hence developing trust in the brand.

4. Perfect targeting, increased return on investment, and low cost

Not all companies have millions of dollars to market their products. Many small and medium-sized companies have a limited budget but want to launch marketing campaigns. With micro-influencers, small and medium-sized companies can promote their products within their limited budget, and the micro-influencers can help them promote their products to targeted people to whom they want to promote their products.

However, you need to find micro-influencers with followers who will likely purchase your product. The micro-influencers have a specific group of people following them with specific interests, which makes the targeting easier and more accurate. The micro-influencers charge way less than many other celebrities, and you will also get a good return on your investment.

Conclusion:

You must be eager to hire micro-influencers for your campaign now that you know why they are such powerful assets for your brand. Furthermore, they are also affordable for most small and medium-sized business owners. However, you should be careful at first while selecting the micro-influencers for your campaign. You can expect a huge boost in your brand if you launch an effective influencer marketing campaign with the group of the right micro-influencers.

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