Pradeep Makhija / 5 Mins Read
Updated: September 26, 2022
AI is mutating e-commerce marketing. ECommerce brands are now stepping into the new age of customer experience, using artificial intelligence – to go from reactive to proactive, boost conversions, and predict revenue.
Artificial Intelligence has been posing opportunities to the eCommerce industry with its umpteen benefits and incredible solutions.
1 out of 5 consumers is willing to purchase goods from a chatbot. This shows the potential of AI in eCommerce industries, as chatbots offer a better understanding of the customers and can offer them the desired solutions.
AI in eCommerce is booming at such a pace that the revenue is expected to reach $36.8 Billion worldwide by 2025. This shows people in the eCommerce industry are ready to spend the amount required to incorporate intelligent solutions that can increase conversions and improve the ranking of the business.
The above graph shows how much revenue AI has managed to bring to eCommerce industries and how it has helped the industry boom.
Intelligent solutions help businesses understand what their customers want and can offer solutions that can increase revenue and make the industry profitable.
Here, we will show how AI transforms the eCommerce industry and what it brings to the table.
When you incorporate AI into your eCommerce store, you will realize that the search results will be more efficient and sync with the user’s needs.
For instance, when the user types a particular keyword, the intelligent machine will compare the keyword with past searches and products that have similar words in them and produce results accordingly. This will offer better and more accurate results and increase conversions.
Apart from this, the machine will also remember how each individual searches for a particular product and will accordingly deliver results through personalized searches. It will impact the revenue and the conversions for the particular store.
Cart abandonments have been terrifying the eCommerce stores for a long time now. Most people run unaware of the reason behind abandonment. In some cases, there is a reason behind the abandonment, such as slow loading, long checkout process, etc. AI can help understand the reason behind abandonments and ensure faster action for better conversions.
For instance, an automated email is sent to the user as soon as the cart has been abandoned, which calls for immediate action. The user is reminded of the abandoned cart and is given some discounts that can lure them into completing the purchase.
The machines act as virtual assistants who help the users understand the product, answer their queries, solve their problems and even help them choose the right product. This eventually helps complete the particular purchase and increases conversion for the store.
The virtual assistants will help the user explore the store, pick out products, understand their needs and offer solutions that are in tandem with their needs and other things.
Customer support is an extremely important aspect of eCommerce. Customer support is everything from supporting customers while they are online to answering their queries to helping them with slow-loading websites and payment issues.
However, it is not possible for online websites to hire resources that can match the kind of customer footfall you experience. That’s where AI comes to help you. It allows you to connect with the customers, extend support where needed and help them. Most of the things are resolved by the chatbots. However, for more serious queries, the actual resources are called.
Let’s say you are shopping for a particular type of fashion but are unsure what it is called. That’s where the voice and image search helps you. The image search helps you show the picture to the search engine and get accurate results. So, when you show the top, you will get the precise products that match your needs.
In the case of voice, you are not always free to type a particular product. With a single voice command, you will get the results you are looking for and immediately be able to buy the product.
Imagine a scenario when the customer comes to buy a particular product but is returned with a message “sold out.” How annoying can that be? Instead, you can manage the inventory, so your list is undersold, even before the person adds it to the cart.
AI can even help forecast the demand for a particular category or product, and you can easily know if the person will buy the product and when.
Accordingly, you can match the inventory in the warehouse and ensure an adequate product supply for the customers. With intelligent supply chain management, you can improve your conversions.
For an eCommerce store, it is important to be able to engage the customers and increase the conversion value. For this purpose, you need to be able to understand the customer and how they shop and accordingly improve your offering.
Artificial Intelligence studies the customer, evaluates their choices, and helps with personal recommendations. Let’s say the user buys books from a particular store and has been opting for a particular category. The AI in the store will identify the pattern and accordingly recommend the new books from the store. This will help customers with their future purchases.
Marketing automation run by your store will help collect the data that will define the customer’s behavior and intent on buying a particular product. This will help you define the ads and help with automating the marketing content that will lure the customers to your store and make them complete the purchase.
It will also help with increasing the sales value for your customers. The targeting and retargeting depend entirely on the data collected regarding the customer’s interest, what they prefer buying, their past purchase data, etc.
The store should appeal to the local customers and should be able to attract them for increased conversions. It is important for you to go location-specific, binding the customer’s interest to increase the revenue from a particular location.
For instance, let’s say there is a particular product that runs only for a segmented market, then it is important you localize the search results for that market. AI will help you define the market, localize the ads and the content for the market, and eventually improve the search engine results for the same. It will also help track location trends.
Regarding the supply chain in eCommerce, delivery is an important concern. As a result, you will see that eCommerce owners tend to make delivery efficient and effective for the users. The most important aspects include route optimization, logistics, and warehouse management.
AI helps to identify the most efficient routes. It also helps with reducing overhead and increasing warehouse efficiency. It makes the supply chain and logistics smart and efficient.
Artificial Intelligence is revamping the eCommerce industry as we know it. It is becoming inclusive and efficient as a result of this intelligent technology. We see companies incorporating smarter and more efficient tools to improve conversions, increase engagement and make the whole buying channel efficient and experiential.
Everything has become incredible with AI at the core, from searches to app purchases to exploring the app. It is important that you plan and strategize the AI elements well before including them in the app. More importantly, you should choose a good technology partner for effective solutions.
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Pradeep Makhija is a Digital Marketing Executive at Space-O Technologies, a mobile app development company. He likes to share his knowledge and experience with people around by writing articles related to the mobile app and the healthcare industry. In his spare time, Pradeep likes to explore and read more about the trends and needs of mobile apps in different sectors.
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