Sawaram Suthar / 7 Mins Read
Updated: February 14, 2023
You can only end up working smart when you have the right tools by your side. Tools that helps you to grow your search traffic, research your competitors and monitor your niche. For example, Ahrefs makes you learn why your competitors are ranking so high and how you can outrank them.
We make use of different tools to aid our SEO. But, not all tools are worth the investment. Are you looking for an excellent SaaS tool to help you with your SEO and content marketing? Then one tool to consider is Ahrefs.
But is the hype about Ahrefs all about?
This comprehensive review will help you understand Ahrefs better and what makes it an SEO tool must-have.
Ahrefs is a robust SEO tool that you can use to get better SEO results. Using this tool will help you make the most out of your content and link building efforts. It can help you research for keywords and check your backlinks. It can even explore competitors through competitor analysis, website audit, and more.
Good Read:Why Competitor Analysis Is Important In SEO?
It can be hard to think of content that is relevant to your niche. It's even harder to check which kinds of content gets shared the most. What types of content can drive traffic into your money-making website? Ahrefs can help you create new content ideas that you can turn into high-quality and engaging content.
Ahrefs can help you check the keywords your competitors use. You can also use this to check on the content they make that rank high and gains lots of traffic. This way, you can finally outrun them by getting a headstart before they even make a move.
Ahrefs helps you build better backlinks and increase social media shares. It can tell you which pages are linking to your competitors. It can also show which of their content gets quality backlinks. This data can help you in creating content worth sharing in social networking sites.
Knowing who use your content will help you build your followers. For one, you get to engage with your sharers and influencers. Each influencer already has their followers. Knowing who these audiences are will give you an idea of what content they need. In turn, you get to better cater to their needs through quality content creation.
Ahrefs make use of its metric, which is the Ahrefs Rank. This is your website's rank based on both the quality and size of your backlink profile. Site owners usually make changes to improve their backlink profile. With such changes, you can expect your Ahrefs Rank to change accordingly.
Ahrefs URL Rating gauges the strength and authority of a URL's backlink profile. It also checks the possibility of that URL having a high rank in the Search Engine Results Page. This rating is like Moz's PA or Page Authority Rank metric. However, Ahrefs has a better crawler. It means it is an even more reliable page authority metric.
Ahrefs DR Rating measures the total strength of your backlink profile from a scale of 1-100. The higher your domain rating is, the stronger your backlink profile strength is.
This estimates the organic search traffic value of your website in dollars. Google Adwords COC data or cost-per-click data is the basis of Ahrefs traffic value.
Ahrefs have three major sections - Site Explorer, Content Explorer, and Keywords Explorer.
This section is where you can find anything and everything there is to know about your website. It shows you graphs, numbers, and reports per day and month. It includes your backlink index as well as your ranking index.
Internal Backlink Audit is Ahrefs' latest feature. It allows you to organize your internal links. It also categorizes link data according to link, type. This helps you understand how to group your content better and provide a better user experience.
The thing is, while all website owners know that every page has internal links. But, not all have an idea of how to use this knowledge. Auditing internal links is an essential part of your on-site SEO efforts. Doing it the right way can help you build a content structure.
Backlink Profile feature shows a comprehensive display of your website's backlink profile. It can show you anything you would want to know about your links. This can be your new link, nofollow links, dofollow links, and even broken links. You can use the following filter when checking on your links.
Ahrefs make use of two link updates in your website - the Fresh Index and the Live Index. Fresh Index which updates at a longer time frame. It shows the dead links on your website, giving you the chance to change or reclaim the dead link. The Live Index, on the other hand, makes link updates every 15-30 minutes. This provides you with the chance to see regular link updates on your website.
Referring Domains shows how many websites are linking to a specific domain. It can also show all new and lost referring domains in a calendar view.
Anchor shows all anchor texts used by the referring domains to link back to your website. You can use this to check what domains used what anchor and the backlink's location is. It also helps you find a specific anchor text by tweaking the results using the filters.
Referring IPs show the OP of the referring domains. IYou can use this to check which network the domains belong. Another use of the Referring IPs is that it can show you the number of backlinks every IP contains.
Top Referring Content shows what the most popular page links to your website. These are based on its social shares. This allows you to build partnerships for link-building. In turn, it can help you achieve your goal in improving your backlink profile.
Ahrefs can monitor different aspects of your page, such as the following.
Content Explorer is a tool used for content research. It is an excellent tool for content marketing and creation. You can use this to skyscrape, generate topics, and even search for content trends and topics. Whenever you use the content explorer tool, the results are shown almost immediately.
You have the power to control the results depending on the different filters you want to use. For every data it displays, you can check the keywords targeted, the anchors used, and even the referring domains.
One can use Content Explorer for the following:
The great thing about Ahrefs Keywords Explorer Tool is that it accurately shows the keywords by location. Here, you can check the top countries by volume. This makes it easier for you to filter keywords per site. It can perform keyword research on many platforms, including:
Recommended: The ins and outs of keyword research
As you use the keywords explorer, the keyword list feature allows you to save the keywords while you do your research. This means no unsaved data, letting you check your searched keywords as you please. It allows users to enter up to 10,000 seed keywords through six research options.
If you're looking for Ahrefs newest tool, then it is no other than the Rank Tracker. The Rank Tracker tool displays your keyword ranking overview after you enter your keywords. It has the following four tabs.
Ahrefs have tons of other features you can use in achieving a higher Google Rank. These are the following.
Ahrefs can help you with the following:
Ahrefs have a support team you can chat or email 24 hours a day from Mondays through Fridays.
Ahrefs Academy invites you to learn all there is to know about its tools, features, and functions.
Ahrefs make regular feature releases and updates for better functionality and ease of use.
You get to enjoy insights from a group of customers-only community, comprised of accomplished digital marketers.
This tool may not fit every digital marketer's budget. Ahrefs offers a 7-day free trial. If you wish to cancel, you can do it before the 7-day trial ends. One only needs to send Ahrefs an email to Ahrefs support team.
One can choose between four monthly subscriptions options.
You can also choose the annual billing option and save up to 20%. This lets you enjoy up to a 2-month free subscription. One has the option to upgrade or downgrade subscriptions, depending on your needs.
Ahrefs is an excellent tool for SEO and Content Marketing. However, it may not fit those who have a low budget, are casual bloggers or those trying to start a new niche. This is also not for webmasters who don't do frequent updates. Ahrefs is not cheap. But, with its ability to replace many tools and its unique functions, it can be worth the investment.
It makes updates and releases new features regularly. This makes it the ultimate tool for serious SEO and content marketers. It can help you generate traffic, create content that get more shares, and rank high in SERPs.
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Sawaram Suthar (Sam) is a Founding Director at Middleware. He has extensive experience in marketing, team building and operations. He is often seen working on various GTM practices and implementing the best ones to generate more demand. He has also founded a digital marketing blog - TheNextScoop.
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