50 Features Every Small Business Website Must Have [Infographic]

Most business owners understand the importance of having a website to be competitive in the marketplace. However, the prospect of engaging a designer can be challenging for those not technologically capable of undertaking the task themselves. For one thing, there are the associated costs, and for another, there is the site itself: what content, graphics, and links should be included? The thought of embarking on a project of this scope may be overwhelming for small business owners.

But designing an effective and efficient website does not need to be a daunting task. It all starts with understanding why having a proper website is crucial, the first of which is customer acquisition. A website allows a business to market its products within a defined territory or worldwide.  A business builds credibility and brand awareness through a well-designed website.

A poorly conceived site can harm a business and drive potential customers to the competition. The following infographic, “50 Features Every Small Business Website must have,” eliminates this possibility as it includes all the features necessary to design an effective website. Layout, content, graphics, and the “dos and do not’s” of website design are included.

There is no particular level of technical ability required to create a website. The features are all clearly described in complete detail. This infographic addresses all the challenges associated with designing a website and enables business owners to take full advantage of the potential of the online marketplace.

Infographic by 99medialab

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