5 Paid PR Distribution Services: Pricing, Features & Customer Service

If you want to take your business to another level, distributing a press release is one of the most effective ways to achieve it. Although you may be tempted to get free distribution, there are great benefits to getting paid PR distribution services.

“You get what you pay for.” This adage is true in distributing releases through a paid PR service. You pay for a certain fee in exchange for PR results.

A paid distribution platform can provide the following:

• Syndicating a release to its network of media outlets, sites, search engines, and social media networks.
• Writing and proofreading of releases.
• Optimizing a release for SEO.
• Provide tracking reports.
• Sending a release to subscribing journalists.
• Media monitoring.

Here are 5 paid distribution services that are popular in the market today:

1. Newswire

Newswire is one of the paid press release distribution services that is highly recommended for brands that need help in their distribution. It provides high-quality customer service and distribution, making it an effective PR platform.

The PR platform features the following: distribution, media monitoring, media database, newsrooms, media outreach, and PR strategy.

There are three kinds of distribution plans that Newswire offers: single, monthly, and annual. The four plans under the single category include Premium ($119), Premium Plus ($359), State Newsline ($699), and National Newsline ($1, 199).

There are three plans under the monthly category, including Professional ($199/ month), Small Business ($349/ month), and Enterprise ($749 / month). The annual plans come at 10 percent off, including Professional ($179 / month), Small Business ($314 / month), and Enterprise ($674 / month). It offers writing service for $249.

Single Distribution:

Monthly Distribution:

Annual Distribution:

The wire service is perfect for small companies looking for affordable distribution package. It is suitable for those who have a limited budget for PR campaigns, need a regular distribution of releases per month, and need assistance in going through the PR submission process. Companies that want to boost their search engine optimization (SEO) and include their brand assets can choose from the platform’s distribution packages.

It is the best in customer service. Several reviews sites prove that. Their clients are often satisfied with their customer support.

2. PRWeb

PRWeb is a distribution service that offers distribution to 4, 000+ media outlets,  industry-specific sites, newsfeeds, and national outlets. Its plan starts at $99 which is one of the most affordable distribution packages available in the market.

If you want better PR submission and wider visibility, you can get higher plans that provide these features. It highlights online coverage, earned coverage, search visibility, and PR services.

Distribution Plans:

The wire service is suitable for small businesses and startups that don’t want to break their banks for distribution. Their premium plan of $389 provides features that help brands in driving more sales, traffic, and earning media coverage.

Some reviews about the platform revealed that some clients find its customer service difficult to contact. They take time to answer the queries. There are also times that there’s no available answer in the chat box.

3. PR Newswire

PR Newswire is one of the oldest and largest platforms in the PR industry. It often collaborates with other press release services to boost their network. Surveys revealed that using the platform provides more media coverage and visibility than any other PR distribution channels.

A top up of $195 is necessary if you want to use the service. It’s the membership fee that provides benefits, including online member center, consultation, access to the distribution network, complimentary phone/ webinar training, member-only webinars, online, email and phone support, media studio, proofreading of content, and visibility reports.

PR Newswire is recommended for startups and small business with enough fund to support their company’s growth. With a steep price, brands with limited funding may find it hard to pay for the service.

It is perfect for local businesses that can support pricey distribution and those that local brands that want to get noticed by major local media outlets. The strengths of the wire service include strong network, large industry lists, detailed targeting, and focused on digital media.

PR Newswire has supportive customer support. They can be reached via email, chat, and phone. All the lines of communications are effective because clients are answered in a very timely manner.

4. eReleases

eReleases is a PR platform that offers wide distribution at a very affordable price. It is perfect for small businesses and medium-sized enterprises with limited investment. This is why it tags itself as the “small business leader.

It offers services including press release writing and distribution, traditional reach, access to subscribing reporters, custom US National PR Newswire distribution service, and detailed monitoring report.

The distribution service also offers writing service for $300. A package of writing and distribution costs $599.

The cost of distribution is discounted for first-time clients. They can get a $100 discount (33 percent), so instead of paying $299, they just have to pay $199.

Reviews about the site’s customer service tell that it gets back to clients within 24 hours. It also addresses questions thrown to them immediately.

eReleases is suitable for small and medium businesses, those that need more exposure, and those who are new in distributing releases.

5. Business Wire

Business Wire is a paid PR distribution platform that has patented NX network of more than 89, 000 media outlets in 162 countries. It highlights website creation and hosting, expanded photo distribution, PR solutions, SEC filing, mobile alerts, social media monitoring, and media monitoring.

The platform requires a membership fee to use its services. The plan starts at $400 for each 400-word release. Additional of 100 words costs $195.

Business wire doesn’t offer writing services. So if you need it, you need to use other wire services that provide it.

New clients may find the PR submission process a bit confusing. They have to seek customer support many times before the release gets published.

It is suitable for financial businesses with a big budget for PR. Small businesses may find the service quite expensive.

When choosing a press release service, it’s important to work with a platform that offers results. Go with a service that has experience in dealing with the media and has a good reputation in providing information and news.  

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