7 Ideas for Motivating Your Digital Marketing Team

Digital marketing knowledge is essential in this day and age. This may explain why so many businesses have digital marketing department dedicated to carrying out such activities.

If you’re part of a digital marketing team, then you know about all of the work that goes on behind the scenes to ensure the magic happens. As with most instances, in order to reach bigger goals and objectives, you’ve got to learn to work together as a team.

If you’re reading this because you’re looking for effective ways to encourage teamwork and bonding to improve your employees’ output, you’ll find seven helpful ideas below.

1. Recognize and Reward

If you want to motivate your digital marketing team, it’s crucial that you recognize and reward employees for their good work.

Friendly competition can go a long way within a team, so don’t be afraid to do encourage it in a healthy way.

Beyond a pay rise, you can motivate your staff by giving regular praise as well as offering flexible working arrangements in exchange for a job well-done. You could also provide other valuable things like gift vouchers or certificates of recognition.

2. Sports Activities

One idea for team bonding is to play sports. This is something many people enjoy, and it can be a way of encouraging wellbeing and relieving stress.

You could decide to have a match once a month or weekly if everyone is up for it. Games could be held during lunchtime or outside of work hours altogether. Possible sports you all may enjoy include basketball, football, or tennis.

Team members may even want to engage in safe sports betting on sites like unibet after work hours.

3. Give Ownership to Your Team

Your team members feel a sense of responsibility; they may be more obligated to get the job done. Trust them with more so that they feel a lot more confident and that hopefully exudes through the work they deliver.

This should keep your team focused and motivated to give it their best as they’ll more likely feel as though their credibility and reputation is on the line if they don’t.

4. Offer Benefits

If you choose to offer benefits as a way of motivating your staff, it’s imperative that you put consideration and thought into the kind of benefits you provide.

Think about what motivates and inspires your team members first, and then offer benefits based on that. Below are a few in regards to what you can provide:

i. Travel opportunities:

A first benefit you could offer your employees is the opportunity to travel. Many employees would be thrilled at the prospect of being able to travel at no cost, so consider using this as a reward for hard-working employees.

It could be anything from a chance to visit an office in another country or to attend an industry-related conference.

ii. Equity in Company:

Some people feel more motivated to work when they know they’re invested in a company.

For such people, you want to offer something such as a chance to get equity in the business, so they feel the success or failure of the department or business affects them directly too.

iii. Paid Vacation Leave:

Another employee benefit to explore is paid vacation leave. Sometimes, what affects an employee’s performance is overworking and not taking enough time off. It could be because they can’t afford to and need the extra money.

By offering paid vacation leave, they may be more encouraged to take time off and come back far more refreshed.

iv. Childcare:

It’s essential if you want your team to perform that you think about what their fundamental needs are. At times, external stress can affect their performance in the office, so think about that.

If, for instance, they have a family and struggle with childcare, it could mean they have to leave earlier or take more days off. See if you can contribute to childcare payments or create onsite facilities they can use.

v. Gym membership:

As a team leader or business owner, you should be concerned about your employee's health and encourage them to lead healthy lifestyles in the least intrusive way possible. One way to do so would be by offering discounted gym memberships.

These benefits could encourage your team to work harder as well as achieve a work-life balance which is needed to do their best work.

5. Provide Growth Opportunities

It is very unlikely that someone joins a company with the hopes of staying there and never experiencing any progression or growth.

Recommended: 5 Tips to Accelerate Business Growth

For this reason, making their growth your priority is something that you should focus on. You can do this by providing fair growth opportunities for those who are ready to work for it.

6. Have Social Events

At times, all you need to do to motivate employees and get them to work together is to break the ice and get rid of tense working environments. One easy and fun way that you can achieve this is by having social events.

Based on their interests, pick a social that everyone can partake in and is likely to enjoy. It could be going bowling, having a games night, or throwing a “just because!” party.

The objective should be for everyone to let their hair down, get to know their fellow employees better and also to learn a thing or two about each other.

7. Make Your Company the Best Place to Work

If people wake up and look forward to coming to work every day, they’re more likely to give it their best. Make your company the best place to work, and you should find you get a better output from them.

Based on employees’ votes, some of the best places to work are Salesforce, Microsoft, Shell and Capital One.

Some reasons these companies have been classified as some of the best places to work include helping employees succeed, work-life balance, support, and community in the workplace.

Your digital marketing team has to work together if you want to see their best work. Note that some of the most dynamic and successful campaigns you’ve seen are probably a result of team effort.

Having said that, hopefully, the ideas above will ensure your team reaches their greatest potential.

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